Iconic teams represented and included in the Alpha Industries x New Era MLB collection are the Boston Red Sox, Chicago Cubs, Los Angeles Dodgers, New York Yankees, amongst a total of 23 current teams. It’s the perfect storm of three American heritage brands at the center of sport, style and culture.”
We added MLB teams and multiple styles to the offering, and both MLB and Alpha couldn’t have been happier to do so.
Once we saw some of the early designs, we knew we needed to make it a larger brand story. “It began as a smaller collaboration conversation, like so many projects at New Era, and then took on a life of its own. “What can I say about this project that the product doesn’t already say?” said Shawn Penrod, Director of Product Development at New Era. Hoodies will be available in sizes ranging from small to 3XL, each featuring a modern quarter-zip with cargo pockets embellished with an Alpha Industries x New Era Flight tag. The back of the hoodie displays a design showcasing a Twill Appliqué, like the T-shirts. The inside features a modified blood chit, highlighting the unifying power of sport in multiple languages.įeaturing different team colors as the body and hood, the Alpha Industries x New Era Cap hoodie is available with multiple MLB team logos embroidered and screen printed on the front. The iconic style is adorned with team and league logos as well as respective championship patches. On the apparel side, the collection includes the Alpha Industries MA-1 Bomber Jacket, reminiscent of the dugout jackets worn by players and coaches. The modern look is finished with a red Alpha Industries flight tag. The 9FORTY displays an Olive Green team logo with raised embroidery on the front of the hat, with the Alpha Industries logo screen printed on the right side. The tees also feature fan-favorite team logos on the front as a Twill Appliqué screenprint ranging from size small to 3XL.įor a more adjustable look, the collection also offers the 9FORTY A-Frame Trucker hat consisting of black foam and cotton with black trucker mesh. The New Era Cap T-shirt sports a pinstripe style made of a cotton/poly blend. The Alpha Industries logo is also embroidered on the right side of each cap with an official MLB logo on the rear.Įach cap also includes an Olive Green undervisor with a red Alpha Industries flight tag to complete the look.
The widely-recognized New Era Cap 59FIFTY features different team logos, including the New York Yankees, Los Angeles White Sox, and more. “We knew this was how we wanted to kick off our collaborations this year and are very excited to have fans see what we’ve created with New Era.” “This collaboration with New Era has been so special for us here at Alpha Industries as it’s the coming together of two authentic heritage brands who started as family businesses and have become globally recognized by striving to be the best at what they do,” said Matthew Pantoja, Chief Brand Officer of Alpha Industries in a press release.